For over thirty years, Illustration House has been America's foremost gallery devoted to the art and history of illustration. The gallery offers a fascinating look at the intersection of American popular culture and art history of the past. Thousands of oil paintings, drawing and watercolors cover a broad range of styles, genres (including poster design, books decoration, advertising, comic strip, calendar art, record album and magazine covers) and subjects — science fiction, romance, history, suspense, fairy tales, pin-ups, humor and fashion, to name a few.

With Illustration House's founding in 1974, Walt Reed pioneered the market in the resale of original illustration art. Initially based in Westport, Connecticut, Walt personally knew many of the great illustrators, including Norman Rockwell, Tom Lovell, Al Parker, Jon Whitcomb, Stevan Dohanos, and has authored monographs on Harold von Schmidt, John Clymer, and Joseph Clement Coll. Walt has written an encyclopedic historical reference which provides a description of the evolution of illustration art with pictorial examples and biographical sketches on hundreds of illustrators: The Illustrator in America 1860-2000 is the latest edition of three.
Walt's son Roger joined him in 1981, and in 1987 they moved the gallery to SoHo in New York City. In the fall of 2004, Illustration House relocated to 110 West 25th Street, in the antiques district of Chelsea, in Manhattan.

As president of Illustration House, Roger Reed has written numerous articles on various aspects of the illustration market and history; he has compiled an Index of Illustrators, and is on the Permanent Collection committee of the Society of Illustrators in New York. In the fall of 1997, he curated the first major museum retrospective of J.C. Leyendecker's work at the Norman Rockwell Museum. He is regularly called on by museums and auction houses regarding his specialty, authentication.

In addition to select exhibitions each year, the gallery holds twice annual auctions of fine illustrative paintings and drawings. These have set the market benchmark for original illustration artwork. Prices brought at our auctions have set the records for a wide variety of artists, from Norman Rockwell, J.C. Leyendecker and N. C. Wyeth to Ludwig Bemelmans, James Thurber and Dr. Seuss. In addition, our gallery space hosts major exhibitions of illustrators. We produce illustrated catalogs for our auctions, and occasional exhibition catalogues.